RESOURCES
Resources
Keyword lists, negative keyword lists, and guides from the campaigns we run.
Negative Keywords
Negative Keywords
How negative keywords stop wasted clicks in Google Ads and Microsoft Ads — match types, where to add them, and copy-ready lists.
Read →Negative Keyword List: US States
A list of US States that can be used in paid search campaigns on Microsoft Ads and Google Ads
Read →Negative Keyword List: US Cities
A list of US Cities with a population of over 100,000 that can be used as negative keywords in paid search campaigns in Google Ads and Microsoft Ads
Read →Negative Keyword List: Web Applications and Software
A list of web applications and software that can be used as negative keywords in paid search campaigns
Read →Negative Keyword List: US Surnames
A list of common last names that can be used as negative keywords in paid search campaigns in Google and Microsoft
Read →Negative Keyword List: Female Names
A list of common female names in the United States that can be used in paid search campaigns on Microsoft Ads and Google Ads
Read →Negative Keyword List: Male Names
A list of common male names in the United States that can be used in paid search campaigns on Microsoft Ads and Google Ads
Read →Negative Keyword List: Countries
A list of countries and regions that can be used in paid search campaigns on Microsoft Ads and Google Ads
Read →Guides
Get More Reviews
A practical system for collecting Google reviews: the review link, timing the ask, handling fake and negative reviews, and the platforms that matter.
Read →Google Ads Advanced Verification
A field-by-field walkthrough of Google's Advanced Verification process for garage door and locksmith companies — what it asks, what trips applicants up.
Read →Let's get started
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